The biggest surprise in my writing career was that I wasn't done, not even close to done, once the book was in the editor's hands. I needed to promote my book?! I knew nothing about marketing. I am not a salesperson. I didn't even like selling Girl Scout cookies when I was a kid. But I wanted my books to reach readers. And, was I going to say that to my editor? Of course not. I did what any clueless person would do - I jumped right in, shifting from one promotional activity to another. It was exhausting.
Using my book WE REALLY, REALLY, WANT A DOG! as an example, you can see my mess. I collected everything from comp titles to ideas for query letters, book trailers and activity sheets, lesson plan ideas, and even ideas for illustrations. This clutter necessitated my second Big Idea - a Book Marketing Worksheet – which has been a lifesaver.
I'm sharing my worksheet to help you come up with your plan. I've used my worksheets to work through everything from writing the book proposal to organizing my marketing ideas.
My Book Marketing Worksheet gives me a promotion blueprint while keeping me focused. It also gives me a great way to measure my progress and see what is and isn’t working.
I challenge you, wherever you are on your writing journey, take some time to develop your own book marketing plan. You’ll be amazed at the ideas you’ll come up with.
Meet the Author:
Susan Holt Kralovansky is a former librarian and the author of 19 picture books, both fiction and nonfiction, five of which she has illustrated. Her most recent book, THE BOOK THAT JAKE BORROWED - EL LIBRO QUE JAKE TOMO PRESTADO was awarded the Silver Medal for the Best Children's Fiction Picture Book – Bilingual by the International Latino Book Awards