Thursday, February 15, 2024


 By Jennifer Swanson

Publication day! It’s something that all authors look forward to. It’s the day your amazingly awesome book is out in the world. (Come on, that’s how we all think of our books, right?) But the real question is, how do you find readers and get them to feel the same way? It takes work. 

Here are five ways to get notice for your book (and YOURSELF!)

1. Canva it up!  (Videos/graphics/pictures/and more)  

This is pretty much where everyone starts. You are willing to do anything and everything to get your book noticed. That includes making videos, cool graphics, joining a promo group… but YouTube? Sure. Why not give it a try. Here are a few tips:

  • Canva is your friend! It’s one of the best, and more importantly easiest, ways to create great graphics. You can make all sizes of graphics to fit any social media platform—including blogs.
  • You can also use Canva to create and edit videos! Is your book about the ocean and you have some cool video from your vacation of the sea? Use it to create a video with information from your book. Put that video on social media or even upload it to your YouTube channel.
  • Canva is also a great place to create Pins for Pinterest (see #2 below)
  • You can even make a book trailer on Canva if you really want to. There is sooo much you can do with this platform and most of it is FREE!

2. Pinterest – what’s that?

You may have heard of Pinterest, but how many of you are actually on it? Believe it or not, it’s the place to be if you write nonfiction books. Pinterest is all about promoting topics, information, and FUN activities. If this sounds like something your book has, then you should consider getting on Pinterest. Here are a few tips:

  • The first step is learning to make a pin. If you don’t know how, there are tons of great videos to help. Just do a google search and find one.
  • Create a few boards. That means pick a topic for your board (not your book!) and start adding pins. Be sure to follow others and add their pins to your board.
  • It’s all about the tags. Be sure to add tags to your pins so that they will show up in topic searches.
  • Not sure how to get your information seen? Click on the analytics tab at the top of your page. This has TONS of great information about what topics are hot now, what topics will be hot in the future, and when you should post your pins.
  • Pinterest can require a bit of a learning curve, but if you can figure it out and post regularly, you can get a lot in return. My Pinterest page regularly has over 25k views a month. During Earth Day last year, I hit 75k views.

3. Get on a Podcast!

Most people have done blog tours for their book releases. You answer a few questions about the book, your writing process, and then maybe offer a giveaway. These are still done and are a good way to reach an audience.

But podcasts are a much more exciting way to reach a much larger audience. They can be either video or just audio only, but podcasts are a way to showcase not only your book, but yourself, too. Here are a few tips for an entertaining and engaging podcast interview:

  • Listen to a few podcasts by this host before going on the show. That way you’ll know what to expect
  • Make sure the area in the video is neat and showcases your book in the background. Then have a copy of your book to hold up during the interview.
  • Keep your answers informative but not too long. Don’t be afraid of silence. This allows the host to ask more questions. An engaging exchange is much more fun to listen to, than having one person go on and on.
  • Have FUN! Be prepared with a few fun stories to share—about yourself or your book. Maybe even have a few books to recommend that aren’t yours, but would pair nicely with yours.
  • Podcasts are growing! Just do a search of your favorite podcast source (iTunes, Spotify, etc.) Then send an email to the podcast pitching yourself. What have you got to lose?

4. Promote Yourself

Instead of promoting one book, promote yourself. Speaking at an event—library, museum, organizations, or even at book festivals or corporate events is a great way to get noticed.

  • Check to see if your area does a summer reading program at your library. If they do, apply to be a presenter. (Check by early February, as many book out that far). This is usually a paying gig and it gets you out in the community. Plus, the library will buy your books
  • Is there a local organization that is interested in what you do? Pitch yourself as a speaker. Come up with a fun (and pertinent) topic. But don’t focus on your book
  • Does your book fit an event at a museum. Like World Ocean Day? Black History month? Space week? See if they need someone to speak there.
  • Apply for book festivals— and don’t be afraid to ask them if they offer small stipends for travel.

5.  Hire Your Own Publicist

While this might not be the first choice for everyone, sometimes investing in hiring a publicist for a short time can be quite helpful. Your book gets exposure to places you can’t get into by yourself. You gain contacts from the exposure that you can use for your next book. This exposure can lead to paying gigs. I’ve had all of these happen. You just never know.

 So, what do YOU do to promote your book? Tell us below and share with everyone!



About the Author:

Jennifer Swanson is an award-winning children’s author and podcaster. A self-professed science geek, she has written 50 books for kids, mostly about STEAM. Her books have won a Kirkus Best Books for 2021, a Gold Parent’s Choice Award, multiple NSTA Best STEM awards, and received many other recognitions.

She is the creator of the Solve It for Kids podcast, the STEM Tuesday blog, and STEAMTeam Books. Jennifer routinely teaches at the Highlights Foundation and has presented at the Library of Congress’ National Book Festival and been on NPR’s Science Friday radio show. You can learn more about her here:








  1. Jennifer, what a great primer on publicity for the author & the book. So much wonderful information and hints! Thanks.

  2. I am surprised Pinterest is so useful - thanks for the tip!

  3. Thanks so much for this post! I have heard about how important it is to have an audience already when pitching nonfiction books in agent queries, and I think your tips will be just as helpful for building an audience before querying as they will be for publication days! Also, I'm looking forward to checking out your work and the podcast links in your bio with my daughter!

  4. Wow, Jennifer. That is a lot of great information. I am hoping to need it at some point in the future, but I am not there yet! My friend, who is about to be published, has taken a number of these steps, including the use of Canva. I will have to check it out! Thank you!

  5. Thanks for the tips! I'm printing this off for when my book comes out.

  6. Thanks, Jennifer! Author newsletters seem to be growing too. I stopped blogging at the end of 2023. I used to promote Kidlit Creatives (my group) authors and their new releases. I was surprised how many authors did not promote their interviews.

  7. Thanks for the post, which is extremely interesting for someone just starting out! Have a nice day!

  8. Thank you, Jen, for excellent ideas to promote a picture book.

    Creating and organizing a launch team which includes family and friends is a great way to receive support for a book.

    Suzy Leopold

  9. Jennifer, Thanks for these tips. I'll save this and implement when I've signed a contract. i enjoy listening to your podcast. i always learn something new.

  10. Jennifer, THANK YOU so much for this post. I have an account on Pinterest but don't really know how to start. You've convinced me to dedicate some time to figure it out. :-)

  11. What amazing advice, Jen! Thank you so much. I never really considered Pinterest for nonfiction before. I'm going to see if I can climb that learning curve.

  12. Listening to podcasts is a habit I haven’t established. It’s time to do so.

  13. Great post! sometimes I think I'm better at promoting other people's books than my own....

  14. Hi, Jennifer. What a great resource! I will be checking out Canva (I've heard of it, but never looked into it) and I'll be awakening my Pinterest account from a long hibernation. I look forward to checking out your podcasts. Thanks for a terrific post.

  15. I learned new things with this post. Thank you!

  16. I'm working on #2 right now for my NF. It's big with teachers which is a great connection!

  17. Great suggestions Jennifer! Thank you :)

  18. Thanks for all of these amazing tips!